The guide
Reddit posts that get replies, not removed
Reddit rewards posts that read like a person sharing something useful. These templates are built around that, but the details are yours to fill in.
Match the format to the subreddit
Launch and beta-tester posts belong in communities made for sharing projects, such as r/SideProject, r/buildinpublic and r/microsaas, all lenient about self-promotion in Bazzly's data. Industry subreddits usually prefer questions and experience: the customer research and lessons-learned formats fit there because they promote nothing.
Lead with value, disclose the rest
The first two lines decide whether anyone reads on. Put the problem, the number or the question there. If your product appears anywhere in the post, say it is yours: undisclosed self-promotion is the fastest way to get removed and reported.
Stay for the comments
A post that gets early replies from its author keeps the discussion going. Plan to spend the first hour after posting answering comments, thank people for criticism, and edit the post with what you learned.
Posts versus comments
Posting is one way to reach people on Reddit; replying is the other, and often the better one. Most people who need a product never post about it directly: they describe a problem in a thread someone else started. Read how buyers phrase those posts in our study of buying intent on Reddit.